Welcome to the second magnificent installment of the Shine Bright Effy Jewelry Giveaways series! We are thrilled to bring you another opportunity to own a piece of breathtaking luxury.
In this exclusive series, we’re giving away three meticulously selected Effy Jewelry pieces, collectively valued at an astonishing $3,697, to three fortunate winners. Today, we’re shining the spotlight on our highest-valued treasure in this specific giveaway: an opulent Silver Diamond Heart Necklace, with a remarkable value of $1,999! Prepare to be captivated as you discover more about this stunning piece and how you can make it yours.

The Genesis of Our Grand Effy Jewelry Giveaway
Have you ever wondered about the intriguing journey this exquisite jewelry took to arrive in our hands? It’s a tale of unexpected turns, a touch of entrepreneurial spirit, and ultimately, a heartwarming decision to share beauty with the world.
It all began last year, back in January – or perhaps even earlier, as the past year has truly been a whirlwind! I stumbled upon an incredible opportunity to acquire over 100 pieces of the undeniably gorgeous Effy jewelry collection at liquidation prices. The local Sears store in Las Vegas was undergoing a complete shutdown, and they were in the process of clearing out their entire inventory, including their coveted jewelry department. Seizing the moment, I purchased the entire lot, fueled by the exciting vision of launching an online discount jewelry store.
Effy fine jewelry is globally renowned for its exceptional quality and dazzling aesthetics. Each piece, crafted with precision, often features brilliant diamonds, vibrant rubies, deep garnets, serene sapphires, and an array of other precious stones. This isn’t just any brand; Effy is a household name in luxury, frequently found gracing the displays of prestigious retailers such as Macy’s, Nordstrom’s, Sak’s Fifth Avenue, and high-end cruise ship jewelry boutiques. (Explore their magnificent collection here!)
My team and I dedicated two intensive months to meticulously photographing each jewelry piece, designing and building the online store, and crafting a comprehensive business plan. We poured our hearts into preparing for what we envisioned as a grand launch. However, just as we stood on the precipice of unveiling our new venture, an unforeseen global event dramatically shifted our trajectory: COVID-19 struck.
Indeed, a collective sigh and perhaps a few frustrated shouts were heard! The thought of launching a luxury jewelry store during a time when countless individuals were facing layoffs and economic uncertainty simply didn’t resonate with my values. It felt profoundly inappropriate. Consequently, the entire project was put on an indefinite hold, awaiting a more auspicious moment.
Yet, that “better time” never quite materialized. As months turned into a year, this vast collection of beautiful Effy jewelry remained tucked away, occupying significant space in my bank’s safe deposit box. More importantly, my initial enthusiasm for becoming a jewelry retailer had waned. The spark was gone, replaced by a desire for a different path.
It was then that my incredible team conceived a truly brilliant and generous idea: why not give it all away? Yes, you read that correctly – every single piece. The entire collection, valued at an astounding $167,380.00 worth of exquisite Effy jewelry, would be gifted to lucky individuals.

Embrace Your Inner Radiance: The “Shine Bright” Philosophy
The core theme underpinning these giveaways is a powerful and uplifting message: to shine bright! We aim for this series of giveaways to be more than just an opportunity to win beautiful jewelry. We hope it serves as a gentle reminder, a heartfelt connection, that each and every one of us possesses an innate inner light, a unique brilliance that deserves to be recognized, nurtured, and celebrated. In a world that often dims our glow, we encourage you to actively engage with practices that help your authentic self radiate. To help you on this journey, we’ve curated our 5 favorite, simple yet profound, tips for tuning into your own magnificent brightness.

5 Empowering Ways To Ignite Your Inner Glow This Month!
- Tune Your Inner Radio Frequency To Joy: Imagine yourself as a highly sophisticated, multi-dimensional radio receiver. Just like a physical radio, you possess the incredible ability to actively “tune” your own energy and frequency. Sometimes, we find ourselves stuck on a static-filled, less-than-joyful channel. In these moments, simply bringing conscious presence to your experience can be transformative. Pause, take a deep breath, observe your feelings without judgment, and then identify one small, actionable step or a subtle shift in mindset that can gently guide you towards a more joyful state of being. This practice not only profoundly benefits your own well-being but also positively influences those around you and every interaction you have throughout your day, creating a ripple effect of positivity.
- Be Authentically You! We live in a world that often encourages conformity, yet our true power lies in our uniqueness. Are you tired of feeling the need to hide parts of yourself? So are we! Each of us is a wonderfully quirky, distinctly unique individual, yet many of us suppress that beautiful, authentic nature from the world. This week, we challenge you to reconnect with your inner child – that playful, uninhibited part of yourself. Dive headfirst into authenticity and fun. Speak from your heart, embrace your eccentricities, and never be afraid to let your true, unadulterated essence shine forth for all to see. The world needs your unique light!
- Get Some Sunshine and Nature Time: The restorative power of nature is unparalleled. Sunlight and time spent outdoors work wonders for our mood, significantly boost our mental health, and invigorate our physical body. Make a conscious effort to find moments to feel the warm caress of the sunshine on your face and soak in its natural rays. Even during colder months, brief exposures can be incredibly beneficial. Let the natural world recharge your spirit and watch as your inner glow comes alive, reflected in a more vibrant you. Vitamin D from the sun and the grounding energy of nature are essential for holistic well-being.
- Perform An Act of Kindness: In our view, true brilliance shines brightest through acts of kindness, compassion, and empathy. This week, challenge yourself to consciously spread your own light by performing a simple, thoughtful act of kindness. It could be a kind word, a helping hand, or a genuine smile. Witness the immediate and profound shift in your own mood; doing good for others is an instant mood booster, transforming your entire outlook into a powerful beam of light that will gracefully carry you through your day. The joy you give away returns to you tenfold.
- Choose High Vitality Foods And Increase Hydration: It’s incredibly challenging to feel vibrant and shine brightly when our bodies are weighed down by unhealthy eating habits. Believe us, we’ve all been there – indulging in one too many bags of chips! This week, tune into your body’s needs and prioritize simple, high-vitality foods. Focus on incorporating more whole, unprocessed options like fresh fruits, crisp vegetables, and lean proteins. Furthermore, make sure your cells are thoroughly hydrated by increasing your water intake and consuming water-dense foods. Proper nutrition and hydration are fundamental building blocks for sustained energy, mental clarity, and that radiant glow.
Spotlight on the Effy Silver Diamond Textured Heart Pendant Necklace

Prepare to dazzle with this simply breathtaking and elegantly designed heart-shaped necklace. This isn’t just a piece of jewelry; it’s a statement of sophistication and affection. We are particularly enamored with the intricate texture and radiant sparkle of this diamond necklace. Its exquisite craftsmanship ensures it will undoubtedly be a show-stopper, captivating glances and eliciting admiration for our incredibly fortunate winner.
Key Features of This Exquisite Effy Piece:
- Metal:
- Crafted from luxurious Sterling Silver, known for its enduring beauty and brilliant luster. This high-quality metal provides a stunning backdrop for the diamonds, ensuring longevity and a timeless appeal.
- Value:
- An impressive $1,999 USD, reflecting its superior design, materials, and the prestigious Effy brand name.

Beyond the Heart: Anticipate More Effy Luxury!
While this Silver Diamond Heart Necklace is the star of our current giveaway, remember that the “Shine Bright” series features three incredible Effy pieces in total. Keep an eye out for future announcements, including the exquisite Effy Sterling Silver & 18K Gold Pearl Earrings, and prepare for more opportunities to elevate your jewelry collection with world-class designs.
Before you go, take a moment to reflect: How will YOU choose to ignite and shine your own inner light this week? Share your thoughts and inspire others in the comments below!
